In 1988, Chopard supported the famous Mille Miglia race for the first time and launched the Chopard Mille Miglia collection the same year. Since then the Scheufele family has participated every year in the 1000-mile race from Brescia to Rome and return.

This year, 450 competing cars took off from the famous ramp on Viale Venezia in Brescia. All cars constructed between 1927 and 1957 belonging to 71 different brands, are of inestimable value and challenge each other along an ancient and picturesque route, which is precisely a “Thousand Mile” long. Chopard is proud - as World Sponsor and Official Timekeeper - to be a long standing and loyal partner of this legendary race, „la corsa pìu bella del mondo” - the world’s most beautiful race.